SOWAY® TECHNOLOGY

French Soway® technology is the only one to offer optimal sun protection for the head. This technology is the most effective available on the international market.

Soway® hats and caps represent a revolution in the field of sun protection, combining cutting-edge technology, absolute comfort and timeless elegance. Designed to meet the strictest requirements, these accessories offer dual protection: UPF 50+ UV protection and infrared protection, whilst remaining incredibly lightweight (less than 100 g). A game-changing patented innovation for those seeking effective protection from the sun, without compromising on style or comfort.

UPF 50+ UV protection

Soway®’s UPF 50+ UV protection technology blocks over 98% of UVA and UVB rays, in accordance with the Australian and New Zealand standard AS/NZS 4399, one of the strictest in the world. Unlike traditional hats, where the level of protection varies, Soway® models guarantee an optimal barrier against the sun’s harmful effects. This certification is essential for protecting skin health, especially for those with sensitive skin or who spend long periods outdoors.

Anti-Infrared Technology: staying cool in the sun

One of the major innovations of Soway® technology lies in its ability to reflect infrared rays, which are responsible for the sensation of heat. Thanks to a unique material, the result of several years of research and development by three French companies, Soway® hats do not heat up in the sun, unlike traditional models. The result: up to 10°C coolerunder the hat, for unrivalled comfort even in intense heat. This feature is particularly appreciated by children, who are thus able to keep their hats on for longer, and by adults working outdoors.

Lightweight and comfortable: the secret to wearing them for longer

Weighing a featherlight (less than 100 g), Soway® hats are the only ones in the world to combine high sun protection, coolness and lightness. Their ergonomic design and flexible material mean they can be easily folded and stored in their carry pouch without losing their shape. The brim is even lined with dark fabric to reduce glare in the eyes, thereby helping to prevent eye strain and AMD (Age-related Macular Degeneration).

100% French Expertise

Soway® is a brand created in France, the result of several years of research and development led by experts in sun protection. Every detail has been designed to combine technical performance with refined aesthetics: an innovative material, meticulous craftsmanship (in France and Portugal), and impeccable finishes. Recommended by dermatologistsand partners of the French Society of Dermatology, Soway® hats are also favoured by celebrities such as Angelina Jolie and Princess Charlene of Monaco, proving that health and elegance can go hand in hand.